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How to Start an Activewear Brand: 7-Step Guide

2022-10-21

Do you want to create a new activewear brand in your country, but lack the time and money to do so? Or maybe you have some great design ideas or cool fashion ideas but can't find the one you want ...... Now is the time to create your personalized activewear line. But how do you know where to start? FITOP can help you create your activewear brand. With our team's 7 steps and some tips, you'll know exactly what you need to do to create your activewear line. We'll show you how to start an activewear business on a limited budget with no experience whatsoever.


How to Start an Activewear Brand: 7-Step Guide

Know your market


Before you can develop a business plan, you need to know exactly who your customers are. 

 ● Determine their demographics (gender, age, income level)

 ● Psychographics (attitudes, interests, and lifestyles) 

 ● Where they buy their activewear

The more information you have about them the better prepared you will be to create custom activewear that meets their needs. Get to know your market with these tips on consumer research.

Also, when building a fitness clothing line, you may need to decide whether to focus on activewear or athleisure wear.

Activewear is "clothing designed for sports, exercise, and outdoor activities". It is what you wear when you go to the gym, to yoga class, or on your morning run. It is usually lightweight, sweat-wicking, and close-fitting, allowing you to move freely. Its main purpose is functional. Activewear is clothing that serves the purpose of mixing an active life with a casual social life.

Athleisure was born out of compromise. It sits at the intersection of activewear and traditional sportswear, which is casual clothing designed for daytime or casual activities, but later adapted for more formal occasions.

While celebrities and influencers from supermodels to singers took activewear from the gym to the streets of London, Los Angeles, and New York. Yoga pants became a staple in every college and working girl's closet, transitioning to casual wear.

In a nutshell, activewear is casual, comfortable clothing suitable for sports or exercise, while athleisure clothing is casual, comfortable clothing designed for both exercise and everyday wear.


How to Start an Activewear Brand: 7-Step Guide


Business Plan


The Apparel Series business plan allows entrepreneurs to examine their business in detail, assess the amount of capital needed to get up and running and evaluate its expected profitability.

It also serves as a roadmap for the first three years of your company's operations. When your apparel line is up and running, you can use the business plan to track whether it is thriving by comparing the numbers estimated in your initial projections.


Any bank or investor you decide to approach will also specifically request a clothing line business plan, so drafting one is a mandatory step when it comes to obtaining financing.

So what does a business plan for a clothing line look like? In short, it consists of two main parts.

 ● Financial projections highlighting expected financial performance and profit potential over the next 3 years

 ● A written section detailing your project, team, business strategy, and medium-term goals


How to Start an Activewear Brand: 7-Step Guide


Choosing the right activewear manufacturer


Finding an activewear manufacturer can be a daunting task for small to medium-sized businesses, and when you finally do find one, there are many parameters to enforce. Choosing the right apparel manufacturer is a key decision for your fashion business, and FITOP has summarized for you what you need to consider when choosing an activewear manufacturer. It is divided into the following areas.

 ● Production capacity

 ● Quality of work

 ● Price

 ● Catalog

 ● Customization

 ● Sample

 ● Minimum order and shipping costs

 ● Support Services

How to Start an Activewear Brand: 7-Step Guide


The best China activewear manufacturer for you

FITOP is one of the most expert China activewear manufacturers in China, basically serving internet businesses, retailers, online activewear vendors, different games gatherings, corporate groups, and associations. Regardless of whether your business market is in the United States, Australia, Mexico, France, Germany, the United Kingdom, or Canada, FITOP can plan and produce nearby athletic apparel styles. FITOP's main sportswear are Sports Bras, Yoga Tops, Sports Suits, and Sports Leggings.

Get our latest activewear catalog now.


Create your brand


Creating a brand doesn't mean creating a logo. It means creating a brand guide for your brand values, mission, and goals. The guidelines will help you make informed decisions and set visual direction. 


It will determine your marketing strategy and website design process. You can use social media to share inspirational stories about your custom activewear brand and its mission statement.


Price your product correctly. The secret to success is to price your products correctly. You should choose a price point that covers your production costs without alienating your customers - it's a balancing act. Create a clothing line that is fair to everyone - be sure to find a happy medium. 


How to Start an Activewear Brand: 7-Step Guide


Price your products correctly


The secret to success lies in pricing your products correctly. You should choose a price point that covers your production costs without alienating your customers - it's a balancing act. Create a clothing line that is fair to everyone - be sure to find a happy medium.


How to Start an Activewear Brand: 7-Step Guide


Design a website


To start a clothing business, you need a well-designed, eye-catching, and responsive website. Your website is one of the most representative aspects of your business. This is much easier than it sounds - most e-commerce platforms, such as Shopify, Etsy, and Wix, offer excellent off-the-shelf templates. Put your products in the spotlight by creating an engaging website that inspires trust, shares your vision, and draws customers in to browse around. 


Start marketing and start selling


First, build strong brand awareness - advertise on social media, launch campaigns, and tell your story. Whatever your marketing strategy, make it easy for your audience to share the content. Second, set sales and distribution goals. Consulting an industry professional may be helpful. Third, once you have achieved your sales goals, look for growth opportunities and attract investment. Business partners who can provide capital in exchange for a share of future profits are the traditional way to address this issue.


How to Start an Activewear Brand: 7-Step Guide

 


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