Here are five steps to help you make your own activewear.
It all starts with an idea. Maybe you can't find the clothes you're looking for, or maybe you have a strong design point of view that you want to show the world. You'll do better if you can connect your ideas to customer needs. If you believe in your idea, you should go ahead and implement it. The most important thing is to understand who your target customers are and the activewear niche you will be covering in the market. Here are some questions to ask yourself to get a good start:
Who are your future target customers? When your brand launches, who will buy your product?
Where will you sell to your target customers? Where can people find you?
How will you introduce your product and brand to the world? How will you market it?
Building your brand takes a lot of blood, sweat, joy and tears. Can you do all this yourself? Even if it could, is this the most efficient way? Make sure to connect with talented and motivated people who can help you address your weaknesses. If you are a designer, find a good business partner, and if you are a businessman, find a good designer. No one can do all this alone, no matter how strong the ability is.
Having a business plan can be great if you want to attract others, such as investors or partners, to join. But first, a business plan is for you. It forces you to ask yourself those tough questions and to look at your business venture from a different angle. A business plan is a living document that changes and develops over time, and often things don't go exactly as you had the initial picture in your head.
Starting a sportswear line is not free. In your business plan, you have created an initial budget, and you have estimated the cost of setting it up. But how are you going to finance it? Will you get investors on board? There are special start-up loans as well as angel investors to turn to. Going to investors early means giving up part of your company. But maybe this is the best way to start it and make your dream a reality?
Put a lot of time and thought into your activewear brand identity and don't rush it. Creating an attractive brand identity is important. Every touchpoint with your apparel and brand, from labels and tags to your packaging, to your website and point-of-sale materials, should all be cohesive and branded. Your logo design needs to have the end-user in mind and your logo needs to look equally good in all areas of use. Build brand awareness and loyalty, connecting your customers with your brand. Remember, it's important to tie your brand to your actual product.
Research shows that customers need to contact your brand an average of 7 times before they "trust" you and make a purchase. How can clients contact me? Your website, your blog and your social media accounts such as Instagram, Facebook and Youtube accounts. All the ways you talk about your brand. That's why it's important to consider diversity when it comes to your marketing strategy, not just one, like just your website.
How to do marketing? You can think of it more as an expression, showcasing your brand, documenting your journey, getting your customers on board and getting a behind-the-scenes look, making them part of your brand. Talk about your brand story.
Ultimately, marketing is all you do! Your products, your meetings, your content, how you serve customers, everything.
1). Make sure the activewear manufacturer you are talking to has experience - not just any experience, but experience and expertise in activewear. This will allow them to provide valuable input on your fabric selection, and design, and advice where they see fit.
2). Sportswear manufacturers need special machines. Essentially, woven garments are produced by weaving two sets of yarns, while knitted garments are produced by inserting one set of yarns. Woven and knitted fabrics behave differently and therefore require specialized machines.
3). Have a clear understanding of lead times, ability to source materials, a network of suppliers and brands they have worked with (if they can provide), level of customer support, and their minimum order quantity (MOQ) requirements. Consider their sustainability as a custom sportswear manufacturer.
4). When analyzing samples, please conduct a quality assurance inspection. Check seams and stitches for evenness, unnecessary looseness, etc.
5). Do a wash test to see if your color has faded or spilled, and ask your activewear manufacturer to perform a stretch and recovery test in an appropriate laboratory for your further evaluation.
There are many factors involved in the manufacture of sportswear. Therefore, it is crucial to spend as much time as possible in your narrow list of fitness or fitness apparel manufacturers to choose a partner that is right for you and your activewear brand.
Fitop provides low MOQ production capacity and decades of experience in the sportswear industry to provide you with a stable sportswear production line.
Activewear manufacturers generally have minimum quantity requirements for producing your garment. This should at least be your sales target. You should collect your order to meet these minimum requirements. At the same time, good advice is to have a variety of clothing you order, you need to have your own inventory, but don't stock up on a lot.
Take care of your customers. You make garments so your customers can buy them based on their expected needs. Don't let them down, put yourself in their shoes and see how you can help them. How will you handle complaints, returns and delays? Talk to your customers and use this information to make better products in the future.
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